In the classic 1988 comedy film Coming to America, Eddie Murphy’s Prince Akeem paraphrases Friedrich Nietzsche by saying “he who would learn to fly one day must first learn to stand and walk; one cannot fly into flying.”
Amid the whirlwind of being in a foreign world filled with unfamiliar events, Akeem’s quip holds a vital point – one of practicality, perseverance, and most of all, patience.
Those principles can apply to today’s confusing marketing landscape.