CLIENT: Paradigm Interiors, LLC in Denver, CO
OBJECTIVE: Full website re-design.
THE STORY: Paradigm Interiors, a successful flooring retailer in Denver, tasked Wallace Baxter with producing a complete overhaul of their website. During production, we condensed the site significantly, and streamlined the UX to pair with a full content refresh that included new web copy, photos, and navigation. We added several on-brand features that were not on their previous website including dedicated pages highlighting their product suite and key services, full staff bios and custom photo galleries. The new website was launched in January, 2019.