Today’s flooring customers are seeking out more content than ever before. Your website is the key marketing platform, but when it comes to further promoting your brand and enhancing your digital presence, social media shouldn’t be ignored.

Social has faced criticism in recent years with the explosion of fake news and the over-saturation of non-relevant content in users’ news feeds. Yet amid all the audience-adjusting algorithms that platforms like Facebook, Twitter and even LinkedIn have employed, social media still provides key benefits for your brand to utilize.

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“Don’t be afraid of being different, be afraid of being the same as everyone else.”

-Unknown

 

Uniqueness is a key element in your brand identity. Your website illustrates your business, so when it comes to web design, custom is crucial.

What your website is  

As with any organization, your website should be the hub of all your marketing efforts. It acts as the virtual 24/7 front door of your business that your customers seek. If the site design and content are strong, it becomes a platform that tells your story and sets you apart in your market.

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Chattanooga, Tennessee.

Independent flooring retailers and vendors from all over the country arrived in Gig City anticipating a few days of networking, learning, food, fun and camaraderie.

That is precisely what they got at the annual FCA Network Spring Convention from March 20-24, 2019.

The four-day event was brimmed with passionate, expert presentations, educational mill tours and many hours of fellowship amongst Network members and their families.

A spirited cocktail party kicked off the event on Wednesday, the 20^th. Network members mingled, enjoyed drinks and delectable edibles – the seasoned lambsicles were a particular highlight.

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