Flooring is a visual business–so mirroring that with visual elements in your marketing is important.
This is where strong, brand-reflective graphic design comes in to play.
Graphic design gives essential life to your brand. Through it, you can capture your prospective audience’s attention, legitimize your business and create lasting impressions that matter. Above all else, it helps you complete your story – and every business has a story to tell.
“Email is irrelevant.”
“Email is dead!”
Have you heard – or said – similar things before?
Consider these eye-opening numbers from a blog at HubSpot:
Each morning, Ms. Smith grabs a cup of coffee and sits at her favorite table, scrolling through her social media feeds, the local news, and the latest celeb gossip. At some point, she glances downward and notices her worn out floors. She envisions the beauty and value she could add to her home with an update.
At that very moment, she entered your sales funnel.
If you’re not using video for your business, it’s time to start. Video is a powerful way to tell a story and get your audience engaged, and the facts don’t lie.
Business Insider, from a report by Cisco, illustrates that video will account for more than 80% of all internet traffic by 2021.
Additionally, according to the Social Science Research Network, 65% of people are visual learners.
Add that up and the question becomes: If you aren’t producing videos, why not?
Congratulations! you’ve just completed a beautiful flooring job for a customer, and everyone is happy with how it turned out.
Time goes by and eventually someone brings up that particular job. You get excited to show what you did, but then suddenly you remember that no photos were taken.
Sigh.
In the classic 1988 comedy film Coming to America, Eddie Murphy’s Prince Akeem paraphrases Friedrich Nietzsche by saying “he who would learn to fly one day must first learn to stand and walk; one cannot fly into flying.”
Amid the whirlwind of being in a foreign world filled with unfamiliar events, Akeem’s quip holds a vital point – one of practicality, perseverance, and most of all, patience.
Those principles can apply to today’s confusing marketing landscape.
Today’s flooring customers are seeking out more content than ever before. Your website is the key marketing platform, but when it comes to further promoting your brand and enhancing your digital presence, social media shouldn’t be ignored.
Social has faced criticism in recent years with the explosion of fake news and the over-saturation of non-relevant content in users’ news feeds. Yet amid all the audience-adjusting algorithms that platforms like Facebook, Twitter and even LinkedIn have employed, social media still provides key benefits for your brand to utilize.
Consumables dominate our lives.
All the commodities that are intended to be used up: food, water, fuel, even office supplies fall under that banner.
Content is another consumable. It’s a word you’ll hear a lot when it comes to your marketing efforts. But what is it, really?
“Don’t be afraid of being different, be afraid of being the same as everyone else.”
-Unknown
Uniqueness is a key element in your brand identity. Your website illustrates your business, so when it comes to web design, custom is crucial.
As with any organization, your website should be the hub of all your marketing efforts. It acts as the virtual 24/7 front door of your business that your customers seek. If the site design and content are strong, it becomes a platform that tells your story and sets you apart in your market.
Chattanooga, Tennessee.
Independent flooring retailers and vendors from all over the country arrived in Gig City anticipating a few days of networking, learning, food, fun and camaraderie.
That is precisely what they got at the annual FCA Network Spring Convention from March 20-24, 2019.
The four-day event was brimmed with passionate, expert presentations, educational mill tours and many hours of fellowship amongst Network members and their families.
A spirited cocktail party kicked off the event on Wednesday, the 20th. Network members mingled, enjoyed drinks and delectable edibles – the seasoned lambsicles were a particular highlight.
