CLIENT: Carpet Mart and More in Aurora, CO
OBJECTIVE: Full website redesign and reinforce brand image
THE STORY: Carpet Mart and More brought in our team to completely redesign and relaunch their corporate website while strengthening their brand image with the idea to better showcase their core values.
Carpet Mart’s thorough approach make them the difference makers in their market, relative to the big box stores and other nearby flooring retailers. As production began on an influx of new content, a pleasant surprise occurred. We noticed a recurring theme among the numerous online reviews they had, and we used it to shape the narrative – effectively having Carpet Mart’s own customers shape their brand story. We thematically wove this into the fabric of the website content itself, and the result is a fresh new site which reinforces and displays the values that the business was founded on.
The continuing work with Carpet Mart and More includes website hosting and maintenance, along with FCA Network promotional asset and content creation for social media.