CLIENT: Greentown Flooring in Greentown, IN 
OBJECTIVE: Full website redesign and reinforce brand image.
THE STORY: Greentown Flooring came to Wallace Baxter looking for help refreshing their digital image – but with the right feel. We worked with the owners of Greentown to completely redesign their website into a hyperlocal, easy to navigate experience that reflects their hometown values and welcoming brand voice. The result is a website that not only highlights their core products and services but showcases the quality, personalized customer service that customers can expect from their business.
The continuing work for Greentown includes a revamped lead-generation focus through their website, and a custom SEO strategy for their target markets. Additionally, a collaborative social media effort that combines local and community postings, plus FCA Network-specific and industry-related custom content rounds out their project scope.