CLIENT: Floor Covering Associates (FCA), throughout Chicagoland, IL and IN
OBJECTIVE: Strengthen all digital marketing platforms
THE STORY: FCA is comprised of a multi-store operation in the Chicago area and has been one of the most successful flooring dealers in the country for the past 43 years. Working as a subsidiary, we set out to enhance their various digital channels, elevate brand awareness through diverse marketing projects, and drive new, engaged leads for all locations.
The ongoing work has included developing fresh content for the expansive FCA website, creating engaging social media posts, new printed collateral, and executing monthly promotions to attract new and repeat clientele.