Congratulations! you’ve just completed a beautiful flooring job for a customer, and everyone is happy with how it turned out.
Time goes by and eventually someone brings up that particular job. You get excited to show what you did, but then suddenly you remember that no photos were taken.
Or, maybe you do have photos, only they don’t do the job justice.
Perhaps the lighting was poor, your phone’s camera settings weren’t configured properly, or the person taking them shook their hands just enough to distort the images. Maybe all of the above…yuck.
In any case, having sloppy quality photos is just as bad as having no photos at all.
Flooring, as we know, is a highly visual business. From the quality of the products to the precision of the install, potential customers – your prospects and leads – want to see your work in action. This is where good pictures can be one of the best weapons in your customer-seeking, referral-driving arsenal, and you can take them right on the job site with your phone.
Just like realtors use the power of photography to generate interest from homebuyers, flooring dealers can use that same power to close more leads – but only if those photos are setup and taken correctly.
Here are some tips to effectively capture beautiful photos of your work to show off on your website and social media:
- Camera/Smartphone Prep
- HDR Setting: Double check your settings. If you have a newer device, make sure you have HDR on. Switching this on helps you achieve balanced exposure for your photos in high contrast scenes. This can be set to on, off or auto. In auto HDR mode the camera will decide whether or not to use the setting, based on the light in the scene.
- Flash should only be used in low light conditions to brighten the scene. We recommend keeping it off for better quality photos.
- We recommend using natural light, and only natural light, for your photos whenever possible. This is because artificial light adds a color cast to your photos and makes the colors look odd and dull. Shoot during the daytime when you can get natural light. Make sure to switch off all the lights in the room while taking photos to avoid color cast.
- Take your time finding the right placement. Are you casting a shadow? Showing up in a reflection, perhaps? Make sure that you are shooting the scene from the best vantage points without yourself or someone else in the frame or reflection.
- Shoot straight! Use the room’s architectural framework as a guide. Point your camera so it aligns with one of your walls. If your camera has a grid or compositional guides in the viewfinder, this is the perfect moment to use that tool.
- Lack of space will happen. Move objects, furniture, even unsightly cords to get the right shot.
- Capturing the Shot
- To focus your camera, touch the part of the scene you want to focus on by touching the screen and your smartphone camera will focus on that part of the scene.
- Once in place, begin shooting!
Keep in mind, the key to good before and after photos is remembering your placement from the “before” shoot. Use your “before” images as a guide to help you find the same position. By using the same placement and angle, the improvements from the install (the “after”) will be even more impactful.
***PRO TIP: Take more than one photo from each position. You never know if camera shake will occur or if the camera isn’t focused properly. It helps to have a wide selection in case the camera doesn’t capture the first shot right away. If you aren’t sure, preview your most recent image for comparison.
There you have it! By following these guidelines, you’ll be able to build your own library full of beautiful images of the amazing work you’ve done! For more helpful information on staging and capturing visual records of your work, give us a shout.