“Don’t be afraid of being different, be afraid of being the same as everyone else.”
Uniqueness is a key element in your brand identity. Your website illustrates your business, so when it comes to web design, custom is crucial.
What your website is
As with any organization, your website should be the hub of all your marketing efforts. It acts as the virtual 24/7 front door of your business that your customers seek. If the site design and content are strong, it becomes a platform that tells your story and sets you apart in your market.
What your website should do
Generate leads, is what you may be thinking, and you’d be correct. But today’s flooring consumer also seeks quality information that they can understand. At the end of the day, you’re still marketing to people. Customers want to feel a connection before they book an estimate or visit your showroom. A strong-functioning site accomplishes this. When you give the customer the right information, you’ve established trust and respect. This makes them much more likely to convert as a lead at some point.
The good and bad
There are of course, good and bad practices when it comes to a website. Not all sites are the same, and not all are as efficient as they could be. A malfunctioning site can manifest in many ways:
- Difficult navigation
- Slow load times
- Broken links
- Lack of quality content
- Too much content, where the visitor feels overwhelmed
Any of these issues can harm your credibility with potential customers.
Here at Wallace Baxter we have seen what aspects make up a website that works in the flooring dealer’s favor:
- Easy navigation
- Responsive on any device
- Has the right amount of good content
- Showcases your story
- Highlights the products and services that customers seek
These elements make for a great user experience that will put your business in a positive light. Designing a website with these things in mind will help establish trust with the customer before they even contact you – which is likely their next step.