Flooring is a visual business–so mirroring that with visual elements in your marketing is important.
This is where strong, brand-reflective graphic design comes in to play.
Graphic design gives essential life to your brand. Through it, you can capture your prospective audience’s attention, legitimize your business and create lasting impressions that matter. Above all else, it helps you complete your story – and every business has a story to tell.
Good design encompasses more than just colors and images. Simple elements such as font choice and color scheme can help portray an emotion or feeling that supports your message. This is where having a brand guideline in place will help you and your team choose design elements that tell the same story and keep the look of your brand consistent. Consistency creates credibility.
Creating a brand guideline
Brand guidelines are a simple way to organize your design details and make sure anyone working on your brand is on the same page with your direction.
To get started, simply lay out your brand’s color palette (3-4 colors), fonts, tone of voice, and design do’s and don’ts. For example, your logo typically works better with lighter colored backgrounds than darker ones – outlining general rules like that helps define how you want your brand to look, and it establishes cohesiveness as you move forward with your marketing initiatives.
It’s important to remember when establishing a guideline that you are taking note of creative graphic elements you are seeking to incorporate into your messaging. Using imagery, art and photography that is relevant to your brand will resonate with your prospective audience. Your customer is seeking out a reputable business they can trust that can serve their needs. Leveraging those elements in your design will create a sense of reliability. Thinking creatively and putting them first will help you better understand what they are seeking when they discover your business.
Enforce your brand identity
Your brand is reflective of who and what you are. Having a great logo and website, sharp business cards and an enticing storefront must be consistent. If you are using multiple logo variations along with different colors and fonts in your marketing, those visual elements are competing with one another–you’ll never win your customer’s attention; instead they’ll be confused.
Graphic design is important for any business wanting to make a positive, lasting impression. Your customers encounter your brand by seeing your logo, visiting your website or checking out your business on social media. No matter where they find you, the look, feel and design should be the same.
Through good graphic design, you are able to better communicate the right messages to your prospects and create a sense of trust and legitimacy for your flooring business.